2005-04-24

Wired 0.0

Did you know that the first-ever, prototype issue of Wired was a mashup?
"The issue opened with three double spreads, from Apple, Sony and Infiniti. Then there were eight uninterrupted pages of digital collage, including images of a young man and his father in front of a wall-sized television screen; a robot family, and a computer model of the earth. Next came a series of well-written stories that showed the proposed magazine's range, including a profile of the Chairman of the FCC, a report from one of Silicon Valley's most famous research labs, and a call by former Attorney General Eliot Richardson for an investigation of the suspicious death of an American computer journalist. Shorter articles mixed technology previews with travel tips and book reviews. The cover was a black-and-white collage of a man plummeting from an immense height, the city streets beneath him surreal in their networked clarity. At the top, in red capitals, it said WIRED."

"None of the articles or photographs were original, and none of the advertisements were real. They were cribbed from every type of publication that touched on parts of the story Louis and Jane were trying to tell: The Wall Street Journal, SF Weekly, Scientific American, Outside, MacWEEK, Microtimes, Bay Area Computer Currents, The New York Times, Sports Illustrated, Nature, Business Week, Details. But the borrowed stories seemed bolder here than they had in their original publications. Bound together, they radiated a sense of fanatical self-assurance, as if united in expectation of technological wonders and tremendous social changes. The fact that the stories were taken from mainstream sources strengthened rather than softened the effect, for the credits page offered evidence that the revolution Louis believed he was chronicling had already been widely noted; only the context was new."
Gary Wolf, Wired - A Romance

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