I just bought a new pair of shoes, and during the checkout process I was asked to join the store's "VIP" membership program by sharing my full name, zip, email, etc. Apparently this would grant me an immediate 10% in savings, and extend my "trial window" (during which I could return the shoes) from 30 to 90 days.

I told the person handling the checkout that I'd prefer to not join the program, yet she persisted in trying to sell me on it. I declined again, which surprised her — it didn't seem like she'd often encountered someone so willing to pay "full retail price" for their items, when the "VIP" program had such obvious benefits.

Then she said, "I'm going to get in so much trouble for this." I asked her to elaborate, but she didn't share further details about why she'd get in trouble.

I assume this practice is what the NYTimes documented back in April, or is perhaps how the creepy DataLogix stuff works.